For Scotts, emotive and approachable branded content was critical to showcasing what growers can achieve. All coming from authentic, home-grown voices. Here are two real-life influencers that we cast, coached and captured, then used across their digital channels.
Authentic storytelling is important, helping to make content connections between the passions of growers and the brand. Alegra Farms & A Year Without Groceries were two stories highlighting real-life growers helping to make a difference in their own lifes and energize the sustainabilty movement.
In addition, multi-episode digital series like "The Yard Life" and "Urban Growing Scene" brought viewers into the brand on a regular basis acting more like reality/travelogue shows than brand content. Once again, building the brand's reputation and authenticy in the eyes of gardeners and growers.