Working with both Scotts MIracle-Gro and The Home Depot, Gardenieres is a branded content series featuring real-life master gardeners and serious green thumbs across the country. Education, inspiration and entertainment for growing enthusiasts everywehre.
The program generated content to populate THD's Garden Club site and email lists as well as the Scotts Miracle-Gro website and its social channels. The partnership extended into stores and across multiple live experiences featuring the Gardenieres. The campaign won THD's prestigious "Marketing Innovator of the Year" award.
