SkillPointe.com provides skills-based job seekers with advice, training, scholarship opportunities and, of course, possibilities for new careers. To give the brand an authentic voice, the campaign interviewed real skills-based ambassadors about their career paths, about their job passions and about their life success.
A second video campaign focused on edutaintment, helping job searchers find information and inspiration regarding specific careers. The videos, used to help improve SEO, focused on a single career and what was needed to pursue it.