provides skills-based job seekers with advice, training, scholarship opportunities and, of course, possibilities for new careers.  To give the brand an authentic voice, the campaign interviewed real skills-based ambassadors about their career paths, about their job passions and about their life success.
A second video campaign focused on edutaintment, helping job searchers find information and inspiration regarding specific careers.  The videos, used to help improve SEO, focused on a single career and what was needed to pursue it.
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