Frigidaire's new SmudgeProof stainless steel appliances are revoultionary at keeping away fingerprints and smudges. They just needed to be discovered by appliance shoppers. The "SmudgeProof Tour" made it possible.
By filming the complete tour, the campaign was able to turn successful local events into a national digital campaign across all social channels and media. Proving the power of SmudgeProof appliances
