Families searching for kitchen appliances seldom thought of Frigidaire. To stand out, the branded content campaign focused on reinvigorating Frigidaire’s brand personality–helping busy families enjoy their limited time together in the kitchen.
 “Time’s On Your Side” was an influencer-driven social and digital content campaign featuring the family of emerging chef/cookbook author, Elisha Joyce.  Through video content and social posting, it started conversations and found a way to invite Frigidaire back into the kitchen.     
After the campaign,  Frigidaire saw a 137% increase in web traffic, a 90% increase in Facebook Activity, and views on its YouTube page, now filled with recipes, tips and entertainment content, went from 100K to 4 million.
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