With D2C purchases growing and the customer demand for more than just written and still-photo information online, Electrolux realized it was time to expand their product pages beyond their basic look and feel. In other words, it was time to bring their potential top-selling appliances online, starting with the Frigidaire brand. But that meant finding ways to generate original videos (and a lot of them) within a tight budget. The answer, using new original video capture techniques, different types of equipment and combining it all with a dash of AI. And the result was long-form videos that told a fact-filled story while showing off these stainless steel appliances in style.
The video program was a success, increasing all measurable aspects of online shopping on the site. Most important, leading to purchases. Even more, the ability to produce a high volume of high-quality video, affordably, that can be used on site and other digital platforms, proved the experiment a success.