In 2020, COTA decided to rebrand itself.  The campaign started with a new tagline, "We're Headed to Where Life Takes You," and then continued with a series of documentary shorts highlighting the company's connection to all those in the community. 
The campaign transistioned COTA from a transit authority  to a mobility solutions provider, focused around their ability to provide mobility solutions for all types of riders, from students looking for transportion to employees looking for new roads ahead.
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