In 2020, COTA decided to rebrand itself. The campaign started with a new tagline, "We're Headed to Where Life Takes You," and then continued with a series of documentary shorts highlighting the company's connection to all those in the community.
The campaign transistioned COTA from a transit authority to a mobility solutions provider, focused around their ability to provide mobility solutions for all types of riders, from students looking for transportion to employees looking for new roads ahead.
