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Effective brand campaigns come from strong positioning. I've guided brands like AEP repostion itself in order to find a more powerful connection with audiences. As well as defining a purpose the brand can share with its customers. "Boundless Energy" showcased AEP's commitment and connection to its communities. It became the foundation for developing an entirely new brand position.
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For the Central Ohio Transit Authority, the goal was a transition from its "transit authority" past to a new future as a "mobility solutions provider." It meant changing the optics of the brand, providing a new voice and developing a new look. And then using the guide to reconnect with its ridership.
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Quick line to introduce the brand book...
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