Effective brand campaigns come from strong positioning. I've guided brands like AEP repostion itself in order to find a more powerful connection with audiences. As well as defining a purpose the brand can share with its customers. "Boundless Energy" showcased AEP's commitment and connection to its communities. It became the foundation for developing an entirely new brand position.
For the Central Ohio Transit Authority, the goal was a transition from its "transit authority" past to a new future as a "mobility solutions provider." It meant changing the optics of the brand, providing a new voice and developing a new look. And then using the guide to reconnect with its ridership.
Quick line to introduce the brand book...
