Bombarider is the parent company for Sea-Doo, Ski-Doo, Evinrude and Can-Am.  Creative for each brand ranges from traditonal media like print, broadcast and OOH to digital content and branded entertainment.  Making new connections with their adrenaline-seeking audience.
We wanted to cement the relationship between the brand and its audiences, using entertainment.  Sea-Doo films gave the new models a thrilling storyline with three full-length features.  The "Ultimate Playground" series running on broadcast networks took viewers on amazing adventures using all Bombardier products.
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