Bombarider is the parent company for Sea-Doo, Ski-Doo, Evinrude and Can-Am. Creative for each brand ranges from traditonal media like print, broadcast and OOH to digital content and branded entertainment. Making new connections with their adrenaline-seeking audience.
We wanted to cement the relationship between the brand and its audiences, using entertainment. Sea-Doo films gave the new models a thrilling storyline with three full-length features. The "Ultimate Playground" series running on broadcast networks took viewers on amazing adventures using all Bombardier products.
