Badcock Home Furniture &more is one of the top furniture retailers in the country. Focused on sales in advertising, they wanted their digital/social channels to build emotional connections with their customers using long-form content.
The branded entertainment series, "Roommates" was created to bring real-life designers into the brand. Each season they face real life design challenges of Badcock customers. Series viewers watch as they meet customers, then create and present solutions using Badcock furniture. The captivating series has won mulitple national awards.
"Roommates" content is used across all of Badcock's digital and social channels. In light of its success, a second series was created, a reality challenge show featuring design students from community colleges within the brand's footprint. The inaugural season features Florida State College, Jacksonville. Here is the first episode.